What You Need To Know About SEO Auditing

Posted by on Sep 11, 2015 in SEO Audit | Comments Off on What You Need To Know About SEO Auditing

Many website owners perform their very own SEO auditing before they leave it on to the hands of the expert. What is SEO auditing that it has taken the trend in the recent times about how you should maintain the integrity of your website. If you have been to many SEO events, you must have at least seen one sessions wherein the experts perform live reviews of websites they see and even make recommendations. Consultants and agencies develop the skill needed to make quick reviews because it is a necessity for their work. But do you know that you can do your own SEO audit?

A lot of people have recommended doing your own SEO auditing. It takes five minutes if you master it, but for beginners, it will take around fifteen minutes. It may be frustrating at first, but the more you dedicate your time to doing this, you can finish your SEO audit in just five minutes. Keep in mind that this is just a quick audit. If you want a full audit, either you look for guides or just leave it to the professionals to check out your website. There are different audit guides available online, which can be pretty distinct from each other. You will need some crawling tools when you start on your auditing. Other techniques involve going over the traffic overview. You need to look for the SEMRush, which you will use to look for the root domain. Users will be presented with an organic graph results plus the PPC traffic, top five competitors and 5 keywords.


It doesn’t end there. It will be followed up with making searches on the brand name and the brand name with the location. With this, you will be able to see whether or not your brand makes it to the top or first position. It would also be acceptable if the domain appears, but there might be improvements needed. You should also look for any site links and if they are suitable selections. Look for a Knowledge Graph listing at the side bar, look for accurate information or check out if there is anything missing. Check out, too, if there are any listings that hurt the brand’s name. You will also be checking out for the technical factors of the website such as if there are any robots.txt, in which you will check out whether if there are any problems or conflicts with it, is it being used properly and whether it shows information of the hackers may exploit. You can read more of the good SEO auditing process at Digital Inspectors official website. They are the Best Australian SEM auditing company based in Australia.

The purpose of SEO auditing is to see to it that your website is still up to date to the standards of the search engines. You do not want to find out one day that your website’s page rank has dropped so low. This is the result of websites that are left without being audited at the right time. The recommended times that you should check your site should be at least once a year. If you cannot perform your own auditing because you do not know how to measure the standard for it, it is best to let the professionals do it. This way, they can perform a full SEO audit to your website.

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